Materials and Care
The Demi collection is a blend of solid 14k gold and vermeil jewelry, set with natural diamonds and gemstones. Vermeil (pronounced “vur-MAY”) is jewelry made with a thick layer of 14k gold layer over solid sterling silver. Unlike gold-plated costume jewelry that has a temporary coating of gold over base metals, such as brass or steel, our demi-fine vermeil jewelry will continue to wear beautifully for years.
Many fine and demi-fine jewelry brands incorporate very low quality diamonds to save cost. Not us. The Demi standard is at least SI clarity and G color for our real, natural diamonds. So you can feel confident knowing that your diamonds will shine beautifully.
Your jewelry should always be the last thing you put on and the very first thing you take off each day. Although we use solid 14k gold or a thick 14k gold layer over sterling silver, no jewelry is indestructible. The thick layer of 14k gold could wear away over time if not properly cared for.
We recommend that you remove your jewelry when doing things like bathing, sleeping, and exercising. Take special care to avoid contact with perfume, lotion, makeup, hair and cleaning products. Be sure to store your jewelry carefully in a pouch or a box to reduce exposure to the elements. Salty air, swimming pools, and the oil from your skin can all tarnish vermeil jewelry. You can avoid tarnish by keeping your jewelry clean and safely packed away when not being worn.
To clean your piece from The Demi, a soft bristle toothbrush and liquid dish soap will work wonders. You can gently wash away buildup from behind the stones. This buildup will eventually tarnish your jewelry, so it is a good idea to clean your piece when it starts looking cloudy. To add a quick shine, you can gently wipe your piece with a dry jewelry polishing cloth. Be careful not to snag and lift any prongs. Do not clean precious gemstone jewelry with a liquid chemical cleaner.
If you have any questions regarding the care of your jewelry, please contact our Customer Care team at firstname.lastname@example.org. We will be happy to help!